Thirteen years ago I started building with more ambition than experience. I loved the game: software, business, and complex problems that made other people slightly uncomfortable. I still do.
Along the way, I went bankrupt. Later, I sold a company. Today I run Watermelon. That sequence did something to me. It removed the romance and replaced it with respect for reality. It also gave me zero tolerance for bullshit. Not in people, not in plans, not in myself.
What I enjoy most is taking something complicated and turning it into something simple. Not simple as in stripped down, but simple as in clear, elegant, and something people actually love using. I’m drawn to complexity because I like making it disappear.
That’s also why I chose to work in AI. I truly believe it marks a fundamental shift. In most companies, a large part of the workforce can be automated. I see that as a good thing. Not because people matter less, but because time matters more. The more you automate, the more time you create. More space for creativity, family, sport, learning, and fun. I believe society will move away from the idea that forty hours a week is normal, toward something more flexible, with the same pay and a focus on output instead of presence.
People call me a perfectionist. Often as a warning. I see it as a craft. Perfectionism does not mean everything has to be right instantly. It means you keep improving until it is right over time, down to the last detail. Design, structure, planning, and how something feels when you use it. That is where I get a lot of my fun.
That’s me. I build, simplify, automate, and refine. And while the world gets faster, I make sure life gets better and more fun along the way.
Volg mij